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  • Pathway Intermediates Targets the Chinese Market by Establishing a Chinese Branch
  • 2021-07-22

   Pathway Intermediates has established a new branch, Chengdu Pathway Intermediates Biotechnology Co., Ltd., in China in April 2021.
      
  Pathway Intermediates meticulously evaluated the potential in the Chinese animal industry based on the population of 1.4 billion and secured local talents early. Earlier in 2018, Pathway Intermediates established a representative office in Shanghai, China to enter the local market and supply Pathway’s feed additive solutions.
      
  Pathway Intermediates decided that it was the right time to strengthen its localization strategy by establishing a Chinese branch while the Chinese animal industry is becoming larger and more industrialized nowadays. Therefore, Pathway Intermediates established Chengdu Pathway Intermediates Biotechnology Co., Ltd. (成都百沃英生物科技有限公司; Pathway Chengdu) in Chengdu, Sichuan Province, China in April. Dr. Hanlin Li (Country Manager), who has provided innovative feed additive solutions to the market and contributed to business expansion as the chief representative of the Shanghai Representative Office for many years, will serve as COO, spurring in the takeover of the local market.

   Pathway Intermediates promises to offer innovative solutions to customers through continuous new market development and localization strategies.